PALMERAIE INDUSTRIES & SERVICES

A forward-looking group

Palmeraie Industries & Services is a group that creates innovative solutions, with a 45-year history in the industry with its Dolidol brand.The Group is now recognized as a major player in the Moroccan economic fabric. The Group intends to strengthen this position with a diversification policy launched a few years ago. Since then, Palmeraie Industries & Services has been investing in high value-added businesses and sectors of the future - agriculture, education, mines and quarries - in response to Morocco’s socioeconomic challenges. Palmeraie Industries & Services wishes to harness its vision, ambitions and strengths to contribute to the Kingdom’s socio-economic development and its influence on the African continent.

THE GROUP

All of our energy to serve morocco, which is progressing

A forward-looking group

With a presence of more than 45 years in the industrial sector, Palmeraie Industries & Services emerged as a key player which generates innovative solutions for individuals and BtoB clients. With Dolidol, the flagship Moroccan home furnishings and mattress brand, the Group occupies a prominent position in the Moroccan economy.

Firmly established in the industrial sector, Palmeraie Industries & Services has initiated a sectoral and geographic diversification policy. This policy consists,on the one hand, in its expansion into new lines of business, which include agriculture, education, mines & quarries. On the other hand, it is well embarked on its deployment outside Morocco, particularly in Côte d’Ivoire. Each of these areas of development for the Group aim to perpetuate its growth and to address Morocco’s socio-economic development challenges.

With its 2020 COURSE strategy, Palmeraie Industries & Services has placed its values of quality, innovation and commitment at the heart of its action. The Group unites more than 4,000 employees around these fundamental values and accompanies Morocco in its ambitions for socio-economic development and international outreach.

A Group with outstanding values

True to the promises made to its clients, Palmeraie Industries & Services has built its reputation on quality, innovation and commitment vis à vis each of its partners. These values have played a fundamental role in establishing the Group as a leading player in industry and services in Morocco. Palmeraie Industries & Services continues to maintain its leadership position in its various lines of business, which allows it to explore new growth horizons.

To this end, the Group has defined the 4 new strategic priorities of its development with the aim of securing its business over time. First of all, innovating the Group’s products and services, with a constant quest for added value for its clients. Secondly, developing human capital by strengthening their capabilities across all lines of business, as well as increasing the Group’s investments, particularly in the areas defined as sectors of vital importance for the future. Finally, internationalization in order to seize opportunities to develop and secure the Group’s business over time.

A recognized historic know-how

1972 :

Creation of Uniconfort Maroc Dolidol. Venturing into the industrial sector, particularly industrial production of polyurethane foam and bedding, marking the first major shift of Bgroup.

1977 :

In the same vein, Dolidol incorporated the production of spring mattresses, in addition to the first products launched five years earlier. As such, Dolidol became the generic mattress name according to Moroccan popular knowledge.

2008 :

Dolidol pursued its development with a major industrial site allowing it to substantially expand its production capacity. Built across 25ha, this new industrial site located in Dar Bouazza (Casablanca) is home to the brand’s head office and its product lines.

2013 :

Creation of Palmagri, Palmeraie Industries & Services’ agricultural division. To pursue its development, the new subsidiary boasts a major land reserve of almost 3,000 hectares and a team of experts composed of specialized technicians, engineers and local and international consultants.

2014 :

The Group pursues its development by consolidating its leadership in industry by pursuing its development abroad and by adopting a diversification strategy focused on sectors of vital importance for the future such as agriculture, education, mining & quarries.
Palmedu signed its first achievement: the partnership with the network of Belgian schools in Morocco (EBM), allowing it to accompany the Belgian State in the development of its network of schools in Morocco.

2015 :

First Palmagri exports to France, Germany, Russia and Switzerland.
Palmines launches its quarries business with an initial site for aggregates production, crushing and sand that is already operating in the Benslimane and Benguerir regions.

2016 :

Dolidol launched its polyurethane foam and mattress production unit in Côte d’Ivoire.

2017 :

Creation of Jobelsa Automotive, a joint-venture between Dolidol and the Spanish carmaker Jobelsa.

2018 :

Palmedu delivered the Belgian school of Rabat for the 2018/2019 school year.
That same year, UniConfort Morocco Dolidol opened its capital to British investment fund Development Partners International (DPI) for an almost 20% stake and appointed Mr. SalaheddineMezouar, Chairman of CGEM, to its board of directors. Hence, Dolidol becomes the parent company of Dolidol Côte d’Ivoire, Jobelsa Automotive and Lematelas.com.

An organization in keeping with the Group’s ambitions

A sustainable corporate model

Through its 2020COURSE roadmap, Palmeraie Industries & Services has defined three guiding principles for its development for 2020:
  • Creating centers of excellence, through the development of new lines of business and new strategic sectors for Morocco. Agriculture, education and the upgrading of mines & quarries constitute growth drivers for the Group.
  • Supporting industrial performance, through industrial capacity building, the development of lines of business relating to Morocco’s Industrial Acceleration Plan. The manufacture of automotive components by Palmeraie Industries & Services is part of this strategy.
  • Encouraging the emergence of the talents of the future, by placing an emphasis on education and training of the Moroccan workforce of tomorrow. The partnership with the Belgian School of Morocco is part of this strategy. In the long term, the Group aims to develop its own network of schools.
  • Internationalization is a key to growth and sustainability for Palmeraie Industries & Services. In a vision of co-development, the group aims to become a leading African player through a “Green Field”-based internationalization strategy and/or acquisitions.


A group firmly established in its environment

2,3
BILLION DIRHAMS
2017 TURNOVER
3
BILLION
INVESTMENT BY 2020
4
NUMBER OF SUBSIDIARIES
4000
EMPLOYEES
6000
NUMBER OF JOBS CREATED BY 2020

OUR AREAS OF EXPERTISE

Palmindus, a growth accelerator

PalmIndus is the division of Palm Industries & Services which includes all the group’s industrial and distribution activities. In particular, it owns the Dolidol brand, created more than 45 years ago and a leader in the polyurethane foam, bedding and home furnishings industries. As part of its institutionalization efforts, Dolidol opened its capital to DPI, the investment fund, in October 2018, which will help Dolidol pursue its development ambitions in line with its strategic vision in the automotive sector and in Africa. At the same time, the Industrial Division restructured its subsidiaries and Dolidol became the parent company of Dolidol Côte d’Ivoire, Lematelas.com, and Jobelsa Automotive.
PALM INDUS also operates, through Bois&Co, as a major player in the field of industrial woodworking (doors, cupboards, kitchens, furniture...) and offers professionals a global turn-key solution.

Leader in thefurniture market

The Group’s industrial flagship, Dolidol has been supporting Moroccans for nearly 50 years through the production of polyurethane foam, bedding, spring sofas and household linen. By strengthening and modernizing its production facilities, Dolidol has succeeded in maintaining its market leadership through the modernization of its production facilities, continuous innovation and the diversification of its activities.
Internationally, Dolidol inaugurated Dolidol Côte d’Ivoire in 2016 and is thus fulfilling its African industrial ambitions.

Chiffres Clés Dolidol Maroc :

25
HECTARES
SURFACE AREA
10 000
TONS PER YEAR
FOAM PRODUCTION
1
MILLION UNITS PER YEAR
BEDDING PRODUCTION

Serving the automotive sector

A joint venture between Dolidol and the Spanish automotive supplier Jobelsa, Jobelsa Automotive is a tangible result of the implementation of the national strategy in the automotive sector.

This subsidiary, which has been operating since 2017, specializes in the production of automotive interior coatings. The company markets 100% of its products for export. The covers produced are used to equip Opel Seat, Mercedes Benz and Ford vehicles.

Forerunner of online sales

Lematelas.com consolidates the Group’s capillarity in the distribution of bedding products. The subsidiary thus offers a multi-brand e-commerce website supported by points of sale in the Kingdom’s main cities.Key figures :
6
POINTS OF SALE
1
MILLION
NUMBER OF WEB VISITORS

Serving the automotive sector

A joint venture between Dolidol and the Spanish automotive supplier Jobelsa, Jobelsa Automotive is a tangible result of the implementation of the national strategy in the automotive sector.
This subsidiary, which has been operating since 2017, specializes in the production of automotive interior coatings. The company markets 100% of its products for export. The covers produced are used to equip Opel, Seat, Mercedes Benz and Ford vehicles. Key figures :
2
MILLIONS
PRODUCTION SEAT COVERS
1000
EMPLOYEES

A high value-added agro-industrialist

Dedicated to supporting the Green Morocco Plan, Palmagri produces and exports raspberries and blueberries to Western markets. France, Germany, Russia and Switzerland and more recently the United States and the United Kingdom have welcomed the first exports of this new player in the Moroccan agricultural sector, thereby confirming the Group’s desire to contribute to tackling Morocco’s challenges with respect to developing the agro-industrial industry.

As a reminder, the Green Morocco Plan aims to increase Morocco’s agricultural exports fivefold to reach 44 billion dirhams by 2020. Palmagri was created in 2013 and has substantial land reserves. In the first semester of 2018, Palmagri has exported more than 800 tons of berries.

The subsidiary will soon be launching the production of Mejhool dates.

Key figures :

800
TONS
EXPORTS OF BERRIES IN THE FIRST HALF OF 2018
3500
HECTARES
AGRICULTURAL LAND
97
HECTARES
CURRENTLY DEDICATED TO HARVESTING RASPBERRIES AND BLUEBERRIES

Builder of the Moroccan school of the future

Since its creation, Palmedu aims to contribute to strengthening education in Morocco from a qualitative and quantitative standpoint. To this effect, it provides services relating to the development and management of educational, training, school and extracurricular facilities.

Palmedu took its first steps in the education sector in the framework of a partnership with the Belgian schools network in Morocco (EBM). Palmedu has been accompanying this institution in the development of a quality school offering. As such, the subsidiary has materialized the 1st and 2nd campuses of the Belgian School of Casablanca, the daycare-nursery school and delivered the Belgian School of Rabat for the 2018 school year.

Down the line, Palmedu aims to develop its own network of Moroccan schools, established both in Morocco and abroad.

Key figures :

4
Lines Of Business
CONSTRUCTION AND MANAGEMENT OF EDUCATIONAL FACILITIES
DEVELOPMENT OF EXTRA-CURRICULAR ACTIVITIES
PROVISION OF SCHOOL ADMINISTRATIVE SERVICES
TEACHER TRAINING

Palmines : Partie prenante dans la mise en valeur du sous-sol marocain

En accompagnement de la Stratégie de Développement du Secteur Minier National hors phosphate à l’horizon 2025, Palmines est créée pour prendre part à la valorisation du sous-sol marocain. Pour rappel, cette stratégie nationale vise un chiffre d’affaires de 15 milliards de dirhams. De plus, elle a pour objectif de doubler le nombre emplois généré par le secteur.

Palmines permettra ainsi, de concert avec les autres acteurs du secteur, d’insérer le pays dans la chaîne de valeur mondiale. Et avec une enveloppe d’investissement de 700 millions de dirhams, Palmines a déjà constitué un portefeuille intéressant de mines et carrières.La production de granulats, de concassage et de sable a quant à elle déjà démarré à Benslimane et Benguérir.

Key figures :

700
MILLION MAD
OVERALL BUDGET
200
MILLION MDH
COMMITTED BUDGET

INTERNATIONAL DEVELOPMENT

Dolidol Côte d’Ivoire

Partner of the continent’s industrial development

Launched in 2016, Dolidol Côte d’Ivoire is the emblem ofthe Group’s first industrial move on the Continent. This first major investment in Africa is boosting the exchange of experience and know-how between Morocco and countries of the African continent. The other objective of the project is to create stable employment and strengthen Côte d’Ivoire’s industrial strategy.

Dolidol Côte d’Ivoire is part of Palmeraie Industries & Services’ 2020 COURSE strategy, and is intrinsically linked to the royal vision for Africa..

Dolidol Côte d’Ivoire’s construction work lasted 18 months and the plant was built in line with the latest standardsin terms of industrial organization, safety, respect for the environment and quality requirements. In the long term, the plant located in the Yopougon industrial zone is expected to generate 300 direct jobs and serve the neighboring countries - Ghana, Burkina Faso, Mali, Guinea, Liberia..

Key figures :

17 000
M2
SITE AREA
2000
UNITS/DAY
MATTRESS PRODUCTION:
3000
TONNES
PAR AN
PRODUCTION DE MOUSSE
120
MILLION MDH
INVESTMENT

CSR

A corporate citizen committed to noble causes


Palmeraie Industries & Services has been involved for many years in the implementation of social actions in favor of vulnerable populations. This commitment is part of the Group’s vocation, enshrined in its values and disseminated among all members of the Palmeraie Industries & Services community.

In this context, Dolidol has pursued its societal approach by committing to combating school drop-outs in rural areas. About fifty employees participated in the “Solidarity Climb” program during which they provided supplies and support to the “Dar Talib” boarding school in the village of Tabant. This boarding school, which provides free accommodation and food for 162 students between 12 and 18 years of age, received a donation of 162 mattresses. Prior to this event, a call for donations was initiated involving the 2,400 employees of Palmindus.

In previous years, Dolidol has also carried out numerous social actions.
  • In 2017, launch of a medical coverage program for the company’s distributors and upholsterers. Dolidol distributes its products throughout Morocco through a network of some 1,000 dealers and upholsterers.
  • In 2016, combating school drop-outs in collaboration with the Sanady Foundation for the benefit of operators’ children. Through this initiative, Dolidol has strengthened its ties with its employees and contributed to supporting education, a cause of national mobilization, by engaging with workers.
  • Also in 2016, the “NoujoumDolidol” program promoted the talents of employees by organizing a convention and producing a hymn and a video clip celebrating Dolidol.
  • In 2015, the company’s 1,400 employees celebrated the 40th anniversary of the Green March at the Dolidol industrial complex.
  • Also, in 2015 Dolidol entered into a partnership with the “Bahri Dima Clean” association, which provided 150 Dolidol employees, accompanied by their children, with the opportunity to clean up Aïn Diab beach. This action was topped off with educational activities to raise awareness about the environment.
  • In 2014, some 34 Dolidol employees raised the company’s flag to the top of Toubkal, the highest summit of Morocco. This action allowed participants to show their solidarity through this challenge.

NEWS

Press releases
2019-09-24 - يستثمر 200 مليون درهم في فرع الفواكه TANA صندوق الاستثمار Palmeraie Holding التابعة لمجموعة النخيل القابضة PALMAGRI لشركة Télécharger
2019-09-23 - Le fonds d’investissement TANA investit 200 millions MAD dans la filiale fruits rouges de PALMAGRI, Groupe Palmeraie Holding Télécharger
2019-06-25 - PALMINES PRIME LES GAGNANTS DU CONCOURS Télécharger
2019-06-25 بالرشيدية « SPIN-OFF BY PIS » بالمين تتوج الفائزين في مسابقة Télécharger
2019-03-28 - PALMERAIE INDUSTRIES & SERVICES LANCE Télécharger
2018-09-18 - Jobelsa Automotive, l Télécharger
2018-04-17 - Partenariat entre DOLIDOL et Herv Télécharger
2017-07-06 - Palm Indus, le pôle industriel du groupe Palmeraie Industries & Services annonce sa joint-venture avec l’équipementier automobile espagnol Jobelsa Télécharger
2017-04-20 - Palmagri, bilan satisfaisant et perspectives d Télécharger
2016-11-08 - COP 22 Palmeraie Industries et Services d Télécharger
2016-05-19 - CAP 2020 : TOUTE NOTRE ENERGIE AU SERVICE DU MAROC QUI PROGRESSE Télécharger
2015-03-10 - DOLIDOL OBTIENT LA CERTIFICATION ISO 9001:2008 Télécharger

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