PALMERAIE HOLDING

A forward-looking group



Palmeraie Holding is a group that creates innovative solutions, with a 45-year history in the industry with its Dolidol brand.The Group is now recognized as a major player in the Moroccan economic fabric. The Group intends to strengthen this position with a diversification policy launched a few years ago. Since then, Palmeraie Holding has been investing in high value-added businesses and sectors of the future - agriculture, education, mines and quarries - in response to Morocco’s socioeconomic challenges. Palmeraie Holding wishes to harness its vision, ambitions and strengths to contribute to the Kingdom’s socio-economic development and its influence on the African continent.

THE GROUP

All of our energy to serve morocco, which is progressing

A forward-looking group

With a presence of more than 45 years in the industrial sector, Palmeraie HOLDING emerged as a key player which generates innovative solutions for individuals and BtoB clients. With Dolidol, the flagship Moroccan home furnishings and mattress brand, the Group occupies a prominent position in the Moroccan economy.

Firmly established in the industrial sector, Palmeraie HOLDING has initiated a sectoral and geographic diversification policy. This policy consists,on the one hand, in its expansion into new lines of business, which include agriculture, education, mines & quarries. On the other hand, it is well embarked on its deployment outside Morocco, particularly in Côte d’Ivoire. Each of these areas of development for the Group aim to perpetuate its growth and to address Morocco’s socio-economic development challenges.

With its strategic vision, Palmeraie HOLDING has placed its values of quality, innovation and commitment at the heart of its action. The Group unites more than 4,000 employees around these fundamental values and accompanies Morocco in its ambitions for socio-economic development and international outreach.

A Group with outstanding values

True to the promises made to its clients, Palmeraie HOLDING has built its reputation on quality, innovation and commitment vis à vis each of its partners. These values have played a fundamental role in establishing the Group as a leading player in industry and services in Morocco. Palmeraie HOLDING continues to maintain its leadership position in its various lines of business, which allows it to explore new growth horizons.

To this end, the Group has defined the 4 new strategic priorities of its development with the aim of securing its business over time. First of all, innovating the Group’s products and services, with a constant quest for added value for its clients. Secondly, developing human capital by strengthening their capabilities across all lines of business, as well as increasing the Group’s investments, particularly in the areas defined as sectors of vital importance for the future. Finally, internationalization in order to seize opportunities to develop and secure the Group’s business over time.

A recognized historic know-how

1972 :

Creation of Uniconfort Maroc Dolidol. Venturing into the industrial sector, particularly industrial production of polyurethane foam and bedding, marking the first major shift of Bgroup.

1977 :

In the same vein, Dolidol incorporated the production of spring mattresses, in addition to the first products launched five years earlier. As such, Dolidol became the generic mattress name according to Moroccan popular knowledge.

2008 :

Dolidol pursued its development with a major industrial site allowing it to substantially expand its production capacity. Built across 25ha, this new industrial site located in Dar Bouazza (Casablanca) is home to the brand’s head office and its product lines.

2013 :

Creation of Palmagri, Palmeraie Industries & Services’ agricultural division. To pursue its development, the new subsidiary boasts a major land reserve of almost 3,000 hectares and a team of experts composed of specialized technicians, engineers and local and international consultants.

2014 :

The Group pursues its development by consolidating its leadership in industry by pursuing its development abroad and by adopting a diversification strategy focused on sectors of vital importance for the future such as agriculture, education, mining & quarries.
Palmedu signed its first achievement: the partnership with the network of Belgian schools in Morocco (EBM), allowing it to accompany the Belgian State in the development of its network of schools in Morocco.

2015 :

First Palmagri exports to France, Germany, Russia and Switzerland.
Palmines launches its quarries business with an initial site for aggregates production, crushing and sand that is already operating in the Benslimane and Benguerir regions.

2016 :

Dolidol launched its polyurethane foam and mattress production unit in Côte d’Ivoire.

2017 :

Creation of Jobelsa Automotive, a joint-venture between Dolidol and the Spanish carmaker Jobelsa.

2018 :

Palmedu delivered the Belgian school of Rabat for the 2018/2019 school year. That same year, UniConfort Morocco Dolidol opened its capital to British investment fund Development Partners International (DPI) for an almost 20% stake

2019 :

The investment fund TANA invests 200 million MAD in the red fruit subsidiary of PALMAGRI, the Agriculture division of the Palmeraie Holding Group

An organization in keeping with the Group’s ambitions

A sustainable corporate model

Through its  roadmap, Palmeraie HOLDING has defined three guiding principles for its development :

  • Creating centers of excellence, through the development of new lines of business and new strategic sectors for Morocco. Agriculture, education and the upgrading of mines & quarries constitute growth drivers for the Group.
  • Supporting industrial performance, through industrial capacity building, the development of lines of business relating to Morocco’s Industrial Acceleration Plan. The manufacture of automotive components by Palmeraie HOLDING is part of this strategy.
  • Encouraging the emergence of the talents of the future, by placing an emphasis on education and training of the Moroccan workforce of tomorrow. The partnership with the Belgian School of Morocco is part of this strategy. In the long term, the Group aims to develop its own network of schools.
  • Internationalization is a key to growth and sustainability for Palmeraie HOLDING. In a vision of co-development, the group aims to become a leading African player through a “Green Field”-based internationalization strategy and/or acquisitions.

 

 

 

A group firmly established in its environment

2,3
BILLION DIRHAMS
2017 TURNOVER
3
BILLION
INVESTMENT BY 2020
4
NUMBER OF SUBSIDIARIES
4000
EMPLOYEES
6000
NUMBER OF JOBS CREATED BY 2020

OUR AREAS OF EXPERTISE

Palmindus, a growth accelerator

PalmIndus is the division of Palmeraie HOLDING which includes all the group’s industrial and distribution activities. In particular, it owns the Dolidol brand, created more than 45 years ago and a leader in the polyurethane foam, bedding and home furnishings industries. As part of its institutionalization efforts, Dolidol opened its capital to DPI, the investment fund, in October 2018, which will allow Dolidol to pursue its development ambitions in accordance with its strategic vision. At the same time, the Industrial Division restructured its subsidiaries and Dolidol became the parent company of Dolidol Côte d’Ivoire, Lematelas.com, and DOLICEN
PALMINDUS also operates, through Bois&Co, as a major player in the field of industrial woodworking (doors, cupboards, kitchens, furniture...) and offers professionals a global turn-key solution.

1st manufacturer of well-being

The Group’s industrial flagship, Dolidol has been supporting Moroccans for over 45 years through the production of polyurethane foam, bedding, spring sofas and household linen. By strengthening and modernizing its production facilities, Dolidol has succeeded in maintaining its market leadership through the modernization of its production facilities, continuous innovation and the diversification of its activities.
Internationally, Dolidol inaugurated Dolidol Côte d’Ivoire in 2016 and is thus fulfilling its African industrial ambitions.
 

Key figures Dolidol Morocco:

25
HECTARES
SURFACE AREA
15 000
TONS PER YEAR
FOAM PRODUCTION
1
MILLION UNITS PER YEAR
BEDDING PRODUCTION
50
SPECIALTY STORES
12
REGIONAL AGENCIES

Serving the automotive sector 

Bois & Co, Subsidiary dedicated to industrial wood carpentry, technical carpentry and kitchens, the company manufactures a multitude of articles intended for construction companies and the largest developers in the real estate sector. Since 2017, Bois & Co has supplied large hotel chains, hospitals, universities, distribution networks as well as various real estate projects in several African countries.

Key figures :

14,000
m2
Covered area
300
Jobs
400
units / d
Production (doors)
100
units / d
Production (cupboards)
400
boxes / day
Production (kitchens)

Forerunner of online sales

Lematelas.com consolidates the Group’s capillarity in the distribution of bedding products. The subsidiary thus offers a multi-brand e-commerce website supported by points of sale in the Kingdom’s main cities.Key figures :
6
POINTS OF SALE
1
MILLION
NUMBER OF WEB VISITORS

DOLICEN

 

Dolicen, a subsidiary specializing in the manufacture of recycled PET products, polyester staple fibers and non-woven geotextile. The subsidiary signed an investment agreement of 100 million DH, and this as part of the industrial development plan carried by the Ministry of Industry, Trade and the Green and Digital Economy.

Palmagri : A high value-added agro-industrialist

The creation of PALMAGRI is part of Palmeraie HOLDING's diversification and investment strategy, which targets key sectors of the national economy. Crystallizing colossal socio-economic issues, agriculture is in fact one of the Group's favorite sectors.

 

Its strategic importance in the national economy in terms of GDP (12%), jobs (nearly 38% of the employed working population), but also its impact on the downstream of the sector, namely transformation, as well as on the external trade balance, make it an essential sector for any group committed to supporting the development of the country.

 

Launched in 2014, this agriculture pole of Palmeraie HOLDING has a large land base and a team of experts made up of specialized technicians, engineers and local and foreign consultants.

 

PALMAGRI's vision fits fully into the group's strategy to meet Morocco's new challenges in terms of competitiveness and conquering new markets. It contributes to this national objective by developing sectors with high potential for added value, such as red fruits or even date palms and pome rosacea (pears and apples).

 

AFRIFRUIT, FRUIT OF AFRICA

Afrifruit specializes in the production and development of the whole range of red fruits, Raspberry, Blueberry, Strawberry and Blackberry in the regions of Agadir in the South of Morocco on 10 estates totaling 150 Ha of greenhouses, and Moulay Bousselham in the North on 2 areas totaling 50 Ha of greenhouses.

In September 2019, Afrifruit welcomed to its shareholding Tana Africa Capital (TANA), a pan-African investment holding company jointly owned by the South African Family Office of Mary Oppenheimer and Daughters, and Temasek Holdings of Singapore.

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3000
TONES
RED FRUIT PRODUCTION
12
AGRICULTURAL AREAS
200
HECTARES
GREENHOUSES

Builder of the Moroccan school of the future

Since its creation, Palmedu aims to contribute to strengthening education in Morocco from a qualitative and quantitative standpoint. To this effect, it provides services relating to the development and management of educational, training, school and extracurricular facilities.

Palmedu took its first steps in the education sector in the framework of a partnership with the Belgian schools network in Morocco (EBM). Palmedu has been accompanying this institution in the development of a quality school offering. As such, the subsidiary has materialized the 1st and 2nd campuses of the Belgian School of Casablanca, and delivered the Belgian School of Rabat for the 2018 school year.

Down the line, Palmedu aims to develop its own network of Moroccan schools, established both in Morocco and abroad.

Key figures :

4
Lines Of Business
CONSTRUCTION AND MANAGEMENT OF EDUCATIONAL FACILITIES
DEVELOPMENT OF EXTRA-CURRICULAR ACTIVITIES
PROVISION OF SCHOOL ADMINISTRATIVE SERVICES
TEACHER TRAINING

Stakeholder in the enhancement of the Moroccan sub-soil

In support of the 2030 Development Strategy of the National Mining Sector excluding phosphates, Palmines was established to contribute to the enhancement of the Moroccan subsoil. As a reminder, this national strategy aims for a turnover of 15 billion dirhams by 2025. In addition, it aims to double the number of jobs generated by the sector and to multiply by 10 the volume of investment in exploration and mining research.

Palmines will thus contribute, together with the other players in the sector, to the country’s integration into the global value chain.Palmines has built up an interesting portfolio of mines and quarries, it operates a copper deposit in Talsint and 6 aggregate, crushing and sand quarries in different regions of Morocco.

GRANAL! THE REFERENCE OPERATOR IN QUARRY EXPLOITATION

Granal, a subsidiary of Palmines: mining and quarrying division of Palmeraie Holding, started its activity in 2014 with a first site in BENSLIMANE for the production of aggregates and washed sand. The company owns 6 sites and currently operates 4 deposits, one of which is managed on behalf of Managem.

Since its creation, GRANAL has been committed to the sustainable development of the regions in which it operates, by adopting a CSR policy revolving around 3 axes
  • Protection of the environment by reducing discharges by 50% and recycling more than 90% of wastewater.
  • Development of societal commitment: education, sports and social well-being.
  • Promote employment for the local population.

MERIJA, A CATALYST OF MINING POTENTIAL

Merija, is the first copper mining site of Palmines in the region of Talsint.

The deposit is mined in the open and the material is recovered using the flotation process.

The daily production capacity is 200t from all sources, with a target of extension to 400t Like Granal, Merija has adopted a CSR policy by carrying out constant actions in favor of the local population, and this through recruitment in the village near the mine site, and the equipment of a well with solar panels and extraction pump in favor of the farmers of the “MERIJA FOUKANIYA village” to reinforce the irrigation of a total area of 80 hectares.

INTERNATIONAL DEVELOPMENT

Dolidol Côte d’Ivoire

Partner of the continent’s industrial development

Launched in 2016, Dolidol Côte d’Ivoire is the emblem ofthe Group’s first industrial move on the Continent. This first major investment in Africa is boosting the exchange of experience and know-how between Morocco and countries of the African continent. The other objective of the project is to create stable employment and strengthen Côte d’Ivoire’s industrial strategy.

Dolidol Côte d’Ivoire is part of Palmeraie Holding internationalization strategy, and is intrinsically linked to the royal vision for Africa..

Dolidol Côte d’Ivoire’s construction work lasted 18 months and the plant was built in line with the latest standardsin terms of industrial organization, safety, respect for the environment and quality requirements. In the long term, the plant located in the Yopougon industrial zone is expected to generate 300 direct jobs and serve the neighboring countries - Ghana, Burkina Faso, Mali, Guinea, Liberia..

Key figures :

17 000
M2
SITE AREA
2000
UNITS/DAY
MATTRESS PRODUCTION:
3000
TONNES
PAR AN
PRODUCTION DE MOUSSE
120
MILLION MDH
INVESTMENT

CSR

A corporate citizen committed to noble causes


Palmeraie Holding has been involved for many years in the implementation of social actions in favor of vulnerable populations. This commitment is part of the Group’s vocation, enshrined in its values and disseminated among all members of the Palmeraie Holding community.

In this context, Dolidol has pursued its societal approach by committing to combating school drop-outs in rural areas. About fifty employees participated in the “Solidarity Climb” program during which they provided supplies and support to the “Dar Talib” boarding school in the village of Tabant. This boarding school, which provides free accommodation and food for 162 students between 12 and 18 years of age, received a donation of 162 mattresses. Prior to this event, a call for donations was initiated involving the 2,400 employees of Palmindus.

In previous years, Dolidol has also carried out numerous social actions.
  • In 2017, launch of a medical coverage program for the company’s distributors and upholsterers. Dolidol distributes its products throughout Morocco through a network of some 1,000 dealers and upholsterers.
  • In 2016, combating school drop-outs in collaboration with the Sanady Foundation for the benefit of operators’ children. Through this initiative, Dolidol has strengthened its ties with its employees and contributed to supporting education, a cause of national mobilization, by engaging with workers.
  • Also in 2016, the “NoujoumDolidol” program promoted the talents of employees by organizing a convention and producing a hymn and a video clip celebrating Dolidol.
  • In 2015, the company’s 1,400 employees celebrated the 40th anniversary of the Green March at the Dolidol industrial complex.
  • Also, in 2015 Dolidol entered into a partnership with the “Bahri Dima Clean” association, which provided 150 Dolidol employees, accompanied by their children, with the opportunity to clean up Aïn Diab beach. This action was topped off with educational activities to raise awareness about the environment.
  • In 2014, some 34 Dolidol employees raised the company’s flag to the top of Toubkal, the highest summit of Morocco. This action allowed participants to show their solidarity through this challenge.

Palmines, the Mines and Quarries division, has also been committed since its creation to the sustainable development of the regions where it operates, by adopting a CSR policy revolving around the protection of the environment, the development of societal commitment: education, sports and social welfare and also by promoting the employment of the local population.

NEWS

Press releases
2020-11-17- Dolidol développe une technologie exclusive STERIMAT un tunnel de stérilisation qui garantit l’hygiène parfaite de ses matelas Télécharger
2020-11-17 "دولي دول" ُتطور تقنية حصرية "SteriMat "عبارة عن نفق يضمن تعقيم كامل ومثالي لألفرشة Télécharger
2020-02-20 - إطلاق النسخة الثانية من برنامج ""Spin-Off by PIS" لمجموعة "بالموري هولدينغ" بهدف دعم ريادة الأعمال في صفوف الشباب بالمغرب Télécharger
2020-02-20 - Palmeraie Holding lance la deuxième édition de « Spin-Off by PIS », son programme de soutien à l’entrepreneuriat des jeunes au Maroc. Télécharger
2019-09-24 - يستثمر 200 مليون درهم في فرع الفواكه TANA صندوق الاستثمار Palmeraie Holding التابعة لمجموعة النخيل القابضة PALMAGRI لشركة Télécharger
2019-09-23 - Le fonds d’investissement TANA investit 200 millions MAD dans la filiale fruits rouges de PALMAGRI, Groupe Palmeraie Holding Télécharger
2019-06-25 - PALMINES PRIME LES GAGNANTS DU CONCOURS Télécharger
2019-06-25 بالرشيدية « SPIN-OFF BY PIS » بالمين تتوج الفائزين في مسابقة Télécharger
2019-03-28 - PALMERAIE INDUSTRIES & SERVICES LANCE Télécharger
2019-03-28 - بالموري للصناعات والخدمات تنظم برنامجا خاصا بريادة الأعمال «SPIN-OFFBY PIS» Télécharger
2018-09-18 - Jobelsa Automotive, l’équipementier automobile de Palm indus, le pôle industriel de Palmeraie Industries & Services, souffle sa première bougie ! Télécharger
2018-04-17 - Partenariat entre DOLIDOL et Herv Télécharger
2017-07-06 - Palm Indus, le pôle industriel du groupe Palmeraie Industries & Services annonce sa joint-venture avec l’équipementier automobile espagnol Jobelsa Télécharger
2017-04-20 - Palmagri, bilan satisfaisant et perspectives d Télécharger
2016-11-08 - COP 22 Palmeraie Industries et Services d Télécharger
2016-05-19 - CAP 2020 : TOUTE NOTRE ENERGIE AU SERVICE DU MAROC QUI PROGRESSE Télécharger
2015-03-10 - DOLIDOL OBTIENT LA CERTIFICATION ISO 9001:2008 Télécharger
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