A forward-looking group
Palmeraie Holding is a group that creates innovative solutions, with a 45-year history in the industry with its Dolidol brand.The Group is now recognized as a major player in the Moroccan economic fabric. The Group intends to strengthen this position with a diversification policy launched a few years ago. Since then, Palmeraie Holding has been investing in high value-added businesses and sectors of the future - agriculture, education, mines and quarries - in response to Morocco’s socioeconomic challenges. Palmeraie Holding wishes to harness its vision, ambitions and strengths to contribute to the Kingdom’s socio-economic development and its influence on the African continent.
A sustainable corporate model
Through its roadmap, Palmeraie HOLDING has defined three guiding principles for its development :
The Group’s industrial flagship, Dolidol has been supporting Moroccans for over 45 years through the production of polyurethane foam, bedding, spring sofas and household linen. By strengthening and modernizing its production facilities, Dolidol has succeeded in maintaining its market leadership through the modernization of its production facilities, continuous innovation and the diversification of its activities.
Internationally, Dolidol inaugurated Dolidol Côte d’Ivoire in 2016 and is thus fulfilling its African industrial ambitions.
Key figures Dolidol Morocco:
Serving the automotive sector
Bois & Co, Subsidiary dedicated to industrial wood carpentry, technical carpentry and kitchens, the company manufactures a multitude of articles intended for construction companies and the largest developers in the real estate sector. Since 2017, Bois & Co has supplied large hotel chains, hospitals, universities, distribution networks as well as various real estate projects in several African countries.
Dolicen, a subsidiary specializing in the manufacture of recycled PET products, polyester staple fibers and non-woven geotextile. The subsidiary signed an investment agreement of 100 million DH, and this as part of the industrial development plan carried by the Ministry of Industry, Trade and the Green and Digital Economy.
Palmagri : A high value-added agro-industrialist
The creation of PALMAGRI is part of Palmeraie HOLDING's diversification and investment strategy, which targets key sectors of the national economy. Crystallizing colossal socio-economic issues, agriculture is in fact one of the Group's favorite sectors.
Its strategic importance in the national economy in terms of GDP (12%), jobs (nearly 38% of the employed working population), but also its impact on the downstream of the sector, namely transformation, as well as on the external trade balance, make it an essential sector for any group committed to supporting the development of the country.
Launched in 2014, this agriculture pole of Palmeraie HOLDING has a large land base and a team of experts made up of specialized technicians, engineers and local and foreign consultants.
PALMAGRI's vision fits fully into the group's strategy to meet Morocco's new challenges in terms of competitiveness and conquering new markets. It contributes to this national objective by developing sectors with high potential for added value, such as red fruits or even date palms and pome rosacea (pears and apples).
PalmArbo is developing the production of pome rosacea (pears and apples) in the region of Elhajeb. The land base dedicated to these developments is 406 Ha.
Agripalm develops Medjool date palms in Boudnib in the Errachidia region on an area of 900 Ha.
Builder of the Moroccan school of the future
Since its creation, Palmedu aims to contribute to strengthening education in Morocco from a qualitative and quantitative standpoint. To this effect, it provides services relating to the development and management of educational, training, school and extracurricular facilities.
Palmedu took its first steps in the education sector in the framework of a partnership with the Belgian schools network in Morocco (EBM). Palmedu has been accompanying this institution in the development of a quality school offering. As such, the subsidiary has materialized the 1st and 2nd campuses of the Belgian School of Casablanca, and delivered the Belgian School of Rabat for the 2018 school year.
Down the line, Palmedu aims to develop its own network of Moroccan schools, established both in Morocco and abroad.
Stakeholder in the enhancement of the Moroccan sub-soil
In support of the 2030 Development Strategy of the National Mining Sector excluding phosphates, Palmines was established to contribute to the enhancement of the Moroccan subsoil. As a reminder, this national strategy aims for a turnover of 15 billion dirhams by 2025. In addition, it aims to double the number of jobs generated by the sector and to multiply by 10 the volume of investment in exploration and mining research.
Palmines will thus contribute, together with the other players in the sector, to the country’s integration into the global value chain.Palmines has built up an interesting portfolio of mines and quarries, it operates a copper deposit in Talsint and 6 aggregate, crushing and sand quarries in different regions of Morocco.
Palmines, the Mines and Quarries division, has also been committed since its creation to the sustainable development of the regions where it operates, by adopting a CSR policy revolving around the protection of the environment, the development of societal commitment: education, sports and social welfare and also by promoting the employment of the local population.